PESTEL Analysis

PESTEL stands for Political, Economic, Social, Technical, Environment and Legislative. 

It is a strategic planning technique that provides a useful framework for

analysing the environmental pressures on a team or an organisation.

       Political factors

      ·          Stability of government: e.g. Election

      ·          Social policies: e.g. Sufficiency Economic

      ·          Trade regulations

      ·          Tax policies

      ·          Entry mode regulations

 Economic factors

1. ·          Disposable income of buyers 
   ·          Credit accessibility
   ·          Unemployment rates
   ·          Interest rates
   ·          Inflation
    Social Factors
   ·          Population demographics: (e.g. aging population)
   ·          Distribution of Wealth
   ·          Changes in lifestyles and trends
   ·          High Educational levels
    Technological factors
   ·          Pace of technological innovations
   ·          Pace of technological
   ·          New technological platforms (e.g. Computers, Telephone and DVD)
    Environmental factors
   ·          Environmental protection laws
   ·          Energy consumption regulation
   ·          Popular attitude towards the environment
    Legal factors
   ·          Employment regulations
   ·          Competitive regulations
   ·          Health and safety regulations
   ·          Product regulations: e.g. Copy Right